Cassiy Johnson | Etsy Holiday Roadmap

Holiday Roadmap: Your Step-by-Step Plan With a Top 1% Seller to a Profitable Etsy Q4

Stop guessing what to list. Get your week-by-week plan to a shop that's listed, indexed, and ready to sell before the biggest Etsy season of the year. Each week you get live coaching, listing reviews, and trend reports from a seller who's actually hit $1M+ on Etsy. Start now, while you still have runway before Q4.

150 spots left at $59 · $67 after July 21
Monthly Access
$59 /month
Holiday founding rate $67/month Only 150 spots left. Price goes to $67/month after July 21
  • Weekly live listing reviews: get coached on your actual listings
  • Weekly live training calls: your always-current course library
  • Monthly trend reports: what's selling right now + how to apply it
+ Plus You Get
Bestseller Design Guide 2 Custom AI Assistants (GPTs) Listing Challenges & so much more...
Join the Holiday Roadmap Now

$499 Annual Β· Save $689/yr vs $99/mo Β· Cancel anytime

Only 150 spots left. Price goes to $67/mo after July 21.

Why start now

Q4 is where Etsy sellers make their year.

Most of a shop's yearly sales happen in the run up to the holidays. But new listings need time to get indexed and build history before Etsy ranks them well. That's why the shops cleaning up in December are the ones that started months earlier. Begin the roadmap now and you'll be ready the moment buyers show up, instead of scrambling when it's already too late.

The Holiday Roadmap

We Tell You What to Work On Each Week So You Can Focus on Building Your Shop Instead of Figuring Out Your Plan

No more wondering if you're too early, too late, or working on the wrong products. Every phase of the Holiday Roadmap is designed to guide you through the season with clear weekly priorities, proven product ideas, and step-by-step roadmaps so you can confidently prepare for your biggest sales season of the year.

Prep
Prep Week

Build Your Holiday Game Plan

Before the holiday season begins, we'll help you build a clear plan so you know exactly what products to focus on, when to create them, and what deserves your time. We'll walk you through the best-selling Q4 products, help you choose the right ones for your shop, and provide step-by-step Product Roadmaps so you can stop guessing and start creating with confidence.

01
Phase 1

The Holiday 50/50 Strategy

We'll help you build the foundation of your holiday sales by focusing on two of the biggest opportunities:

  • Evergreen products that sell all year long.
  • Giftable products that explode during Christmas but aren't actually Christmas-themed.

You'll know exactly what to work on each week so your listings have time to gain traction before the holiday rush instead of trying to catch up when everyone else is already selling.

02
Phase 2

Holiday Products That Stop the Scroll

Now it's time to shift into Halloween, Thanksgiving and Christmas products. Instead of throwing hundreds of listings at the wall and hoping something sticks, we'll guide you through exactly what to create, how to add more value than your competitors, and how to test different products, mockups and designs so you're heading into peak season with confidence, not guesswork.

03
Phase 3

Optimize & Scale During Peak Holiday Traffic

Once the holiday traffic starts rolling in, your focus shifts from creating more... to creating smarter. We'll help you identify what's working in your shop, double down on your winning products and designs, and show you exactly how to maximize the biggest shopping season of the year by scaling the opportunities that are already proving themselves.

What's Included

Everything You Get Inside the Community

Live

Weekly Live Listing Review Calls

Submit your listings to be reviewed live every week so you get feedback on your progress as you go, instead of finding out months later that you've been making mistakes a coach would have spotted in 30 seconds.

Live

Weekly Live Coaching & Training Calls

Every week we go live with new trainings, strategy, and Q&A. These sessions become your course library over time, so the training is always current, never outdated.

Report

Monthly Trend Reports + Application Videos

Every month you get an hour-long video showing what niches and design styles are trending right now, plus a follow-up video showing exactly how to apply those trends to a niche and make designs.

Tutorials

Bestseller Design Guide

Access our constantly updated guide with trending design styles, proven design styles, common scaleable sayings, bestselling shirt color options for different products, and more.

AI

2 Custom AI Assistants (GPTs)

One helps you come up with sayings that actually add value to a niche instead of posting the same thing everyone else has. The other makes writing your listing SEO fast and painless.

Blueprint

Listing Challenges + Community Support

We run listing challenges to push you to list consistently for the highest-value holiday niches at the right time, before shoppers start buying. Plus post any question anytime and get support from our 6-figure coaches, Cassiy, or fellow members.

From Furloughed Employee to $1M+ Etsy Seller Cassiy Johnson

Started designing t-shirts on her phone in 2020 while furloughed from a job she hated. No degree. No design background. Just a phone, and a willingness to figure it out.

Within a year and a half, her Etsy side hustle was bringing in more than her old salary. Since then she's done over $1,000,000 in Etsy sales, built a YouTube channel with 226K+ subscribers, been featured in Business Insider and CNBC, and helped thousands of students start and scale their own POD businesses.

She built this community because she knows the hardest part isn't learning the strategy. It's having someone in your corner every week telling you what's working, what's not, and exactly what to focus on this month.

Cassiy Johnson portrait

Founding Member Pricing

Ready to stop guessing and get holiday-ready?

Click below to join. You will see exactly what to make, how to list it, and what to do next.

Monthly
$59/mo
Holiday founding rate. Only 150 spots left. Goes to $67/mo after July 21.
  • The Holiday Roadmap + all live calls
  • Weekly listing reviews
  • Weekly training calls
  • Monthly trend reports + application videos
  • Bestseller design guide (continuously updated)
  • 2 custom GPTs (Sayings + SEO)
  • Community + direct access
  • Listing challenges
Start Monthly at $59/mo
Best Value
Annual
$499/yr
About $41.58/month billed yearly
  • Everything in Monthly
  • Free recorded shop review bonus
  • Save $689/year vs $99/mo
  • One full year inside
  • Lower effective monthly rate
Join Annually at $499/yr

From people just like you

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FAQs

Frequently asked
questions

Still have a question?

Can't find the answer? Email us and we'll get back to you.

Email us
01

No, the POD Roadmap Course was a lifetime course/community that we are turning into this community and retiring that course. If you already purchased the POD Roadmap, then you get grandfathered into this community with lifetime access. This is a live coaching community with a holiday roadmap, two calls per week, weekly listing reviews, monthly trend reports, and training that's built in real-time through live sessions. Same name, just a slightly updated experience. Eventually the membership will basically come with a course, but we are building it weekly in our live calls.

02

No, right now is the ideal time to start. New Etsy listings need a few months to get indexed and build sales history before Etsy ranks them well, so the shops that sell through Q4 are the ones that got their listings up early. Start now and your shop has real runway to be ready before shoppers arrive. Wait until fall and you're fighting the algorithm during the busiest weeks of the year.

03

The community and the roadmap is designed for you. We will help you open your shop and get your first listings live. You don't need any design skills or existing listings to start. Plus you'll have coaches and community members helping you every step of the way.

04

That's actually the best position to be in. The weekly listing reviews will show you exactly what's holding you back and how to fix it. Most of our biggest wins have come from people who already had shops. They just needed a coach to tell them what to change.

05

Every call is recorded and posted in the community. You can submit your listings and questions ahead of time so they get covered even when you're not there live.

06

You keep going. Most successful Etsy shops mainly sell in 3-5 main niches, so once the holidays wrap you can build out more in the niche you chose, line up the next seasonal push (Valentine's, Mother's Day, and so on), or start an evergreen niche that sells year-round. The system repeats every season. The holidays are just the fastest way to get your first sales.

07

Yes. Monthly members can cancel anytime with no penalties.

08

Members have the option to purchase private coaching calls with Coach Dion (sold over 20K items on Etsy) or private recorded shop and listing reviews from Coach Arriell (sold over 15K items). These are optional add-ons, not required to get value from the membership.

09

Yes. Our coaching is based on selling on the US Etsy marketplace, which you can do from most countries. Every country has its own tax and legal nuances that we don't specifically cover, but selling in the US from outside the US is something many of our members do successfully.

When the Q4 rush hits, you'll either have a shop that's ready to sell, or you'll still be guessing.

Every week you wait is a week your listings aren't building history with Etsy. The sellers who win the holidays started before the rush. Only 150 spots are left at the $59 founding rate, and it goes to $67/mo after July 21.

$59/mo founding rate Β· Cancel anytime