Start & Scale your Print On Demand Etsy Store

without all of the guess work

If you struggle with knowing what to do next

In this course I share the step by step exact formula of what I did over the past 3 years to sell over $700k on Etsy! I also share what things I would do differently if I had started over today to get to where I am faster and easier. 

Even if you don't have a ton of time to spend on building your business, I lay out exact steps for you to focus on in the time you have available. In this course, nothing is left to chance and every decision you will make for your business will be based on 6 Figure research! 

Can you imagine...
  • Finally becoming your own boss and having time and location freedom! 
  • Making an extra $1,000 to $5,000 per month without leaving the comfort of your own home
  • Making sales in your sleep because now the amount of money you make is not directly tied to when you are working

If any of this sounds like a dream, I want you to know that it’s 100% possible for you. And I know that, because I’ve been exactly where you are now and have created a proven system to help you build a profitable Etsy store!

So, what is The POD Roadmap anyways?

The POD Roadmap is an 8 Module, over 8 hour long course that teaches you how to start and scale your Etsy print on demand business. Whether you are already selling on Etsy or just getting started, this course will walk you through everything you need to know without all of the fluff. 

By the end of the program, you’ll know…

  • How to turn more viewers into buyers by creating best in class photo cards and mockups for your listings while selling to your customers hot and cold points to increase conversions
  • How to build a Profitable Niches List with 100's of bestselling listings that you can analyze, learn from and create your own bestselling listings from this data without having to spend hours scrolling endlessly through the search results wondering what to do next
  • How to create bestselling designs that will stand out in the search results by adding value instead of just copying what's already there

No more struggling. No more worrying. No more wasting time.

Here are some of student results & testimonials:

Enroll in The POD Roadmap today!
Choose the best plan for you...
  • Private Community with direct access to Cassiy¬†(Valued at $399)
  • Full quick start guide with templates for FAQ's and about section ¬†(Valued at $99)
  • Product & Price Validation tool with built in Etsy profit calculator¬†(Valued at $49)
  • 18 Included Mockups for Bella 3001/Gildan 18000 from StopMockAndRoll and MoneyMakerMocks¬†(Valued at $54)
  • Lifetime access to the course material!¬†
  • Monthly Trend Reports for all of 2024
  • Monthly Live Group Coaching calls for all of 2024
  • 4 Photo Card Templates¬†for you to edit and use for your listings along with matching Banners (Valued at $59)
  • Bestseller Design Guide with 15+ proven design styles and exact ways to bring value to the search results¬†(Valued at $89)
  • In depth tutorials for group and custom listings on Printify + Etsy¬†(Valued at $79)
  • In Depth Etsy Ads tutorial to supercharge your sales¬†(Valued at $99)
  • Everything in the course is included with the payment plan¬†as well as the pay in full plan!¬†
The POD Roadmap Guarantee
Risk free money back guarantee

I am so confident that the POD Roadmap course and community will be everything you need to start or scale a successful Etsy Print On Demand store that I am going to offer you a no questions asked refund within 7 days if you don't love it! 

The POD Roadmap is proven to work and has helped multiple people reach the 6 Figure Sales mark within just one year and plenty of others get their first few thousand sales, first bestsellers and even replace their full time incomes! 

Whether it's 7 minutes or 7 days, if you aren't happy, then I'm not happy! For any reason whatsoever, if you want your money back, then it's yours. 

Just email me "Give me my money" to [email protected]¬†with the email you purchased with and I will provide a full refund within 48 hours!¬†

You can only make such a guarantee when you are confident that what you have is the real deal and I am confident that when you sign up, you will get exactly what you need to go from feeling frustrated and lost on whether you are doing the right things to grow your business TO having a clear data driven plan to scale your Etsy business into the side hustle or full time income of your dreams! 


Monthly live group Q & A Calls

I will be going live once per month for all of 2024 to share what you should be working on this month in your business, answer your questions, give feedback and help hold you accountable! 

These calls will be on Tuesdays at 6pm EST. 

They will also be recorded and posted in the private discord if you can't make it and you will be able to submit questions in advance as well if you can't come live! 

I will also have a live "Office Hour" at least once per month where I go live for an hour, non recorded and answer any questions you have that day or talk about any topics you all want to talk about These calls are typically on a Tuesday at 1pm EST. 

($397 value)
If you're ready to take Print On Demand seriously, but don't want to do it alone



We will have a private Discord group filled with other likeminded Etsy sellers that can help hold each other accountable and build a sense of community.

I will also be available in the discord group to answer your questions and help with discussions during normal business hours.

Etsy is always changing, there are always new ways to find success and new niches to discover. Having a group of people on the same journey as you is invaluable! 

When you implement my proven system...

Constantly feeling lost and wondering what you should actually be focussing on to move the needle
Having an exact roadmap and always knowing what to do next to build your business based on research!

Spending hours looking through the search results for designs to create that are trending and popular right now
Building a Proven Niches List with 100's of best selling niches for you to design for!

Not knowing how to make designs that people actually want to buy and stand out in the search results
Having a Bestselling design guide with 15+ proven design styles and ways to add value so you feel confident in your design skills
Here's how the program breaks down...

Course Introduction

Having a good mindset and a plan of action for how you are going to run your business overall are very important to having an easier and happier time building your business. 

In module one, you’re going to learn:

  • How to join the private Discord community
  • My top tips for finding success with going through this course 
  • How to have a Millionaire Mindset to work past your self limiting beliefs and finally believe in yourself! 
  • The most FAQ's and Building blocks that you need to know that go into building a successful Etsy Print On Demand Business 

First Time Set Up

If you haven't even opened your Etsy shop yet then this module is for you! 

In module two, you’re going to learn:

  • How to open your Etsy shop and your Printify accounts and get them connected. 
  • I will show you what settings you need to enable and disable on Etsy. 
  • We will go over how to brand your Etsy shop like a 6 Figure store so that you will look super professional without having to have any design skills

Research Like a 6 Figure Seller

No more constantly wondering if you are doing the right things or wasting your time. In this module you will learn how to make your decisions based off of what has worked best for others so you can scale your business 10x faster! 

In module three, you’re going to learn:

  • How to research like a 6 Figure Seller
  • How to build a list of 100's of bestsellers that you can work through one by one
  • How to build your offer for your listings to make sure that once a customer clicks onto your listings, they are much more likely to convert into sales

Bestseller Design Guide

Even if you have never designed anything before joining this course, once you have completed this module you will have a great understanding of what types of designs sell well on Etsy and exactly what software to use to create them

In module four, you’re going to learn:

  • The foundations of designs, what makes a good design, what sells well on Etsy and some of the common mistakes that people make along the way.¬†
  • We will fully cover trademarks and copyright infringement to help ensure that you are safe with your designs
  • How to make scaleable designs¬†
  • How to make trendy designs like the wavy text designs and clipping pictures to text to create patterned letters ¬†

Customer Service

A lot of people are worried about if they will be able to handle a business once it starts getting really successful, in this module I will breakdown everything I think you need to know to have your business run smoothly and easily 

In module five, you’re going to learn:

  • Common issues that customers face with print on demand and exactly how to handle them
  • Whether or not you should take returns and exchanges with print on demand and how to handle that
  • How to get more 5 star reviews for your store to help you grow faster and get more social proof. And how to handle bad reviews and difficult customers to convert them into good reviews.¬†

Etsy Listings

Learn how to put everything you have learned so far into practice in this module. 

In module six, you’re going to learn:

  • How to Create super highly converting listings
  • We will go over Mockup Mastery, what mistakes to avoid, how to make them look great and increase your click through rate
  • Full SEO walk through of how to use proven and profitable SEO for your listings
  • Learn launching strategies that will get your listings ranked in search faster and easier to get you those early sales 


While you can make plenty of sales organically selling on Etsy, there are a lot of benefits of learning how to run Etsy ads to promote your products as well

In module seven, you’re going to learn:

  • Get a full intro to Etsy ads tutorial 
  • Learn what listings you should run Etsy ads on and when to know to turn them off
  • Learn how to optimize your ads so they are only shown to the most relevant customers that are looking to buy exactly what you are selling

Group & Custom Listings

The best way to win on Etsy is to add value, in this module we learn how to create multiple different types of listings so you know exactly how to stand out in the search results! 

In module eight, you’re going to learn:

  • How to create and handle selling custom and personalized listings
  • How to create Bachelorette Party Listings within Printify, full tutorial on what styles sell best and what mock ups to use 
  • How to create multi product listings within your store to sell kids clothing with adult clothing all in one listing 

I'm Cassiy Johnson.


I am a Wife, Mom to a teenager and Fur Mama to three Golden Retrievers and a Maine Coon Cat! I am also one of 7 siblings so being able to spend time with my family has always been one of my top priorities! 

In 2020 I was working a 9-5 corporate job that I hated, this may sound really familiar to many of you. I don't have a college degree so I felt stuck without many options, and then the pandemic struck and I got laid off. 

Little did I know that this was the best thing that could have happened to me! I went online (Just like you are now!) and found out about Etsy and Print On Demand. 

I got started and in May of 2020 and went back to work at a new job in August. But then while working full time at my new job, in November 2020 I made more than I ever thought I could in one month, over 20K PROFIT, not revenue, profit in one month from my side hustle! 

Now that I have consistently sold over 6 Figures per year for three years in a row and have helped many of my students reach the 5 Figure and 6 Figure marks in their businesses, it's time I released a course with all of my knowledge to help you get there as well! 

If you're still reading, there's something holding you back.
You may be asking yourself...
Enroll in The POD Roadmap Today!
Choose the best plan for you...
  • Private Community with direct access to Cassiy (Valued at $399)
  • Full quick start guide with templates for FAQ's and about section  (Valued at $99)
  • Product & Price Validation tool with built in Etsy profit calculator (Valued at $49)
  • 18 Included Mockups for Bella 3001/Gildan 18000 from StopMockAndRoll and MoneyMakerMocks (Valued at $54)
  • Lifetime access to the course material! Everything is included whether you take the full pay or the payment plan! 
  • 4 Photo Card Templates for you to edit and use for your listings along with matching Banners (Valued at $59)
  • Bestseller Design Guide with 15+ proven design styles and exact ways to bring value to the search results (Valued at $89)
  • In depth tutorials for group and custom listings on Printify + Etsy (Valued at $79)
  • In Depth Etsy Ads tutorial to supercharge your sales (Valued at $99)